Sona Rai

Sona Rai is Vera’s media strategy director. She leads media relations initiatives for Vera’s core priorities. Sona has 15 years of interdisciplinary communications experience, including communications director roles for the City of New York’s NYC Census 2020 campaign and the New York City Mayor’s Office of Immigrant Affairs. She has led media initiatives for national advocacy organizations that specialize in immigration and civil rights, including bipartisan immigration reform group New American Economy and the oldest advocacy organization for Sikhs in the United States, the Sikh American Legal Defense and Education Fund. Sona has also worked as communications director for Quartz ( and with academics and researchers as a senior communications manager for Columbia Business School. She started her media relations career at the storied PR agency, Porter Novelli. Sona earned an MPA from Columbia University’s School of International and Public Affairs and her BA from the University of Rochester.