Chris Choi

Chris Choi is Digital Engagement Director for the Vera Institute of Justice. In this role, he leads a team of digital strategists, developing content and campaigns to support Vera’s mission and programs to drive change in the justice system.

Chris was previously Head of Global Digital Strategy for 100 Resilient Cities – Pioneered by The Rockefeller Foundation (100RC), overseeing digital communications, editorial planning, video and multimedia production, social media, visual design, and brand for 100RC, in addition to supporting cities around the world develop and implement of communications planning and public engagement strategies.

Before joining 100RC, Chris managed the digital media practice at Blue State, the firm best known for its work on both of President Barack Obama’s election campaigns, supervising a team of media planners and strategists and overseeing the agency’s global media engagements for leading international nonprofits, political candidates and causes, advocacy organizations, and brands, including US Fund for UNICEF, the National Marrow Donor Program, the United States Olympic Committee, and Google.

Previously, Chris was Director of Digital Marketing for the 2013 Presidential Inaugural Committee, where he oversaw digital marketing programs for President Obama’s second inauguration. During the 2012 election cycle, Chris served as Senior Advertising Strategist for President Obama’s reelection campaign, responsible for managing and overseeing all paid social marketing, field organizing, and constituency marketing programs. Chris also helped launch Bully Pulpit Interactive, a leading Democratic communications firm, and previously worked in Equity Research for Woori Investment and Securities in Seoul, South Korea and in Citywide Operations for the New York City Department of Parks.

Chris holds a BA from Wesleyan University and an MBA from New York University’s Stern School of Business. Chris resides in Brooklyn with his wife, Nina, and daughter, Maya.